I’ve been self employed for over 12 years now. Prior to that I worked in various kinds of sales and had input on marketing.
The current climate of sales and marketing is vastly different from when I first thought about those two words.
Now we are bombarded with constant instruction on how to win more views, get more clicks, and obtain more followers. Me too. I want my businesses to succeed, and so I also read as much as I can, and learn what I can do to improve at social media.
I am constantly having to weed through posts from other professionals who have found ‘a sure-fire way to get 10,000 Instagram followers in just 1 week’, another one promises my ‘books will become number 1’ if I will just subscribe to their coaching clinic.
There is a lot of good information out there. There are also some excellent business coaches out there. The challenge is weeding through them all to find one that is a good fit for you and where you are currently at.
When I am in a period of downtime where I focus on upping my marketing game, I am often feeling a ton of pressure to do more, post more, follow this person’s regime exactly, so I can make sure to be as successful as they are.
The other day after listening to a podcast I felt incredibly discouraged. I wasn’t doing enough… If I worked harder… If I did more… I felt like I needed to push that pedal down and achieve more.
But then the Holy Spirit reminded me that I was feeling ‘late’. You know, that feeling when you are driving somewhere and you feel late, so you push your accelerator pedal down harder?
What happens is that you are then in violation. You exceed the speed limit. You are no longer acting in your best interest.
I stopped to let that sink in.
We are to follow the Holy Spirit in every area of our lives. We are to push the pedal. Drive forward, but at the pace he directs.
If we don’t bother to push the pedal at all or lollygag along at a lazy pace, then we aren’t doing all we can and should do.
But when we try to push forward to a place we want to get to quicker, under our own steam, then we are not where we are supposed to be either.
Faith requires works. To make the car go, we have to push the pedal, but at the right speed.
I was encouraged to make steady progress while also staying in line with my calling, my destiny, was the most productive place to be. Only the Holy Spirit can accelerate you at an abnormal, yet healthy pace.
When I look back at this last year, I have written and published 3 novels. When I think about that, I know it was not from me getting anxious and pushing the pedal down too hard. It was all from keeping a steady pace and letting him do the rest.
Read, listen, learn, but don’t allow outside pressure to cause you to feel that you aren’t doing enough. I’ve added new skills, learned more ways to improve my social media for business, and become more intentional about my marketing. But I refuse to feel that I am behind and not doing enough.
He is more than able…